bottleneck
Launching a third entrepreneurial venture required building a complete brand identity and presence from the ground up to ensure a successful market entry
service applied
Integrated brand development, website design and public relations support
breakthrough
A fully realized brand identity and multi-channel presence, driving strong promotion for the company's launch
When embarking on his third entrepreneurial venture, Rob Craw understood the critical need for a robust and cohesive brand identity.
With a blank slate, the challenge was to create a comprehensive brand ecosystem – from visual elements to digital presence and promotional materials – all designed to effectively launch the new company into the market.
Client
Covenant Technical SolutionsIndustry
ConsultingDuration
6 months
approach and execution
Bā Agency's creative team partnered with Rob to deliver a complete brand build-out, encompassing every essential touchpoint to ensure a powerful and memorable debut.
To successfully launch Rob Craw's new venture, our approach involved a comprehensive, integrated strategy to establish a strong brand foundation and market presence.
- Logo Design & Brand Identity: Developed a distinctive logo and a cohesive brand identity that visually represented the company’s values and mission.
- Website Development: Designed and built a user-friendly and impactful website serving as the central hub for the new brand.
- Trade Show Materials: Created compelling trade show graphics, banners and collateral to ensure a strong presence at industry events.
- Company Brochures: Produced professional brochures to clearly communicate the company’s offerings and unique value proposition.
- LinkedIn Presence Strategy: Established an optimized LinkedIn company page and advised on content strategy to build a professional network and attract key audiences.
- Video Production: Created engaging video content to articulate the company’s story, mission and offerings in a dynamic format.
- PR Coverage for Launch: Executed public relations efforts to secure media coverage and generate buzz around the company’s official launch.
This holistic effort ensured the new venture launched with a powerful, consistent and memorable brand identity across all platforms.
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