Watermarks // October 2026
I missed WEFTEC, and my team did it better without me. Now I’m planning Bā’s 2027 marketing, and the three habits guiding me might help with yours.
5 Takeaways from WEFTEC 2026 for Water Technology Marketers
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Addressing marketing challenges – Getting internal buy-in and budget
When budgets tighten, marketing is usually the first line item cut. That's rarely about leadership undervaluing marketing; it's about how the case gets made. Here's how to reframe marketing as risk mitigation and revenue protection, speak leadership's language and build the case all year long so your plan gets funded before the next budget crunch.
Boeh Agency Partners with waterloop to Amplify Water-Industry News and Content
Water-focused agency and nonprofit-journalism outlet partner to give solutions providers, manufacturers and utilities a clearer path to a water-engaged audience
Boeh Agency evolves strategy and operations to accelerate support for water and wastewater brands
Anchored by a bold new brand identity, the announcement brings deeper expertise, new service offerings and a more integrated approach to moving water brands forward.
The heart behind the brand: How our core values came to be
These weren’t crafted in a vacuum or pulled from a branding playbook. They emerged through real conversations, hard-earned experience and a deep desire to do things differently in an industry that matters deeply to us.
Boeh Agency Partners with waterloop to Amplify Water-Industry News and Content
Water-focused agency and nonprofit-journalism outlet partner to give solutions providers, manufacturers and utilities a clearer path to a water-engaged audience
Boeh Agency certified by the Women’s Business Enterprise National Council
Bā achieves WBENC certification: As a women-owned marketing firm, we empower clients and foster a more balanced water economy.
The Washington-East Washington Joint Authority Case Study
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Aqua Membranes ROI calculator campaign
To support Aqua Membranes' expansion + lead generation objectives, we crafted a strategy to showcase their technology's tangible benefits. This initiative produced a clear, measurable value proposition for potential clients.
The Water Tower – Water Needs You Campaign
Bā built and launched Water Needs You, a scalable national recruitment campaign spanning strategy, segmented messaging, design and web development, along with an asset toolkit and “how to use” guide for utility partners.
Luminultra – microbial monitoring case study
Elevating a microbial monitoring leader for global impact
Momentum in motion: Bā’s top PR wins of 2025
In 2025, we partnered with ambitious water brands during moments of growth, change and opportunity. Here are some of the standout PR moments that defined the year.
Why we renewed our WBENC certification
WBE certification requires annual renewal, and the process remains a significant lift each time. Beth Boeh reflects on why this matters to Bā Agency—and why we continue to do it.
Addressing Market Challenges: Reaching the Right Audience
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Why water conference timelines are critical to your marketing ROI
Maximize ROI at water industry tradeshows. Learn crucial timelines for booth items, marketing materials + strategic messaging.
Shaping the narrative: The power of PR in water innovation
Whether you’re introducing new technology, responding to regulatory shifts or entering a new market, effective public relations doesn’t just share your message. It shapes it.
Watermarks // September 2025
Conferences are busy, loud, and sometimes overwhelming. But they’re also where our sector’s momentum takes shape. In this issue of Watermarks, I’m reflecting on what keeps me coming back to ACE, WEFTEC, and beyond — and why these gatherings matter more than ever.
Watermarks // November 2025
After months of momentum — launches, travel, WEFTEC, personal celebrations — we are finally catching our breath. Fall always brings that shift toward reflection and focus, and this year it feels especially needed.
Watermarks // March 2026
It’s not about water or marketing this time—but when I saw this post from The Female Quotient, it stopped me mid-scroll. Here’s a piece of the post:
Watermarks // July 2026
It’s not about water or marketing this time—but when I saw this post from The Female Quotient, it stopped me mid-scroll. Here’s a piece of the post:
YOUR FULL-SERVICE
water ally
Most agencies need time to catch up. We’re already in the current with you.
With full-service marketing and deep water expertise under one roof, Bā helps brands break through bottlenecks and find their flow.
wellspring
drink it in
The freshest source for industry insights, marketing tips and creative inspiration from the Bā team.
What is newsjacking + how to leverage it effectively
“Newsjacking” may sound flashy, but at its core, it’s a smart and timely way to join a bigger conversation—and make your brand more visible in the process. Done right, it positions your company as insightful and relevant. Done wrong, it feels tone-deaf or self-serving.
Here’s what water brands need to know about newsjacking—and how to do it well.
How AI decides which water companies to trust
Generative AI is changing how people gather information — and for niche sectors like municipal and industrial water, the stakes are especially high. When operators, engineers and procurement teams turn to AI tools for clarity, the quality of your content directly shapes what they see.
Why engineers deserve better marketing
Marketing plays an essential role to shine a light on engineering expertise and clearly communicate the value of their creations.
Shaping the narrative: The power of PR in water innovation
Whether you’re introducing new technology, responding to regulatory shifts or entering a new market, effective public relations doesn’t just share your message. It shapes it.
Momentum in motion: Bā’s top PR wins of 2025
In 2025, we partnered with ambitious water brands during moments of growth, change and opportunity. Here are some of the standout PR moments that defined the year.
Messaging matters: What are messaging strategy services and how do they make an impact?
Transform your water industry brand with messaging strategy. Communicate clearly, build trust and stand out in the market with tailored messaging that sparks action.
Orchestrating a seamless product launch for water industry innovations
Launching a new product in the water sector takes more than innovation—it takes alignment, momentum and trust. Whether you’re rolling out a treatment solution, digital platform, SaaS product or launching a water-focused service or initiative, the success of your launch hinges on how well you connect your offering to the people who need it most.
What’s the biggest mistake water brands make when engaging a creative team?
Water brands: Your creative brief is more important than your budget. We reveal the most common mistakes and how a strong brief can lead to more effective, impactful creative.