bottleneck
Despite evolving into a trusted leader in microbial monitoring, Luminultra’s brand hadn’t kept pace with its growth in the market, limiting its overall reach.
service applied
Integrated Marketing, Digital Marketing, Creative Services
breakthrough
Development of a 360-degree brand refresh that elevated Luminultra’s market presence and clearly positioned the company as a global leader and solutions partner.
Through organic growth and acquisitions, Luminultra's evolution outpaced its external brand, making it difficult to tell a clear, unified narrative across the water, energy and food markets it served. This disconnect obscured Luminultra’s value in the market as the company scaled.
Client
LuminultraIndustry
Microbial monitoringDuration
3 quarters
approach and execution
This foundation informed a refreshed visual identity, including an updated logo, a cohesive icon system, and a scalable brand architecture designed to support Luminultra’s expanding portfolio and future acquisitions. It also guided a redesigned website structured around clear, industry-led user journeys and a suite of launch-ready marketing assets built to present a consistent, confident story across every touchpoint.
"We are truly thrilled and grateful for your exceptional collaborative spirit and partnership along this journey. It is a hugely impactful milestone in the evolution of this company." - Michael Baran, President & Chief Operating Officer
Bā partnered closely with Luminultra, working with employees across the company to redefine the brand from the ground up. Through strategic discovery and alignment, we centered the company’s positioning at the intersection of the water, energy and food nexus to unify the storyline across the markets it served. This positioning was reinforced with a new messaging framework anchored by a new tagline that was inspired by Luminultra’s client sentiment: “Confidence in Every Count.” The new frameworks and tagline helped broadcast the company’s role as a solutions partner to the wider market.
This foundation informed a refreshed visual identity, including an updated logo, a cohesive icon system, and a scalable brand architecture designed to support Luminultra’s expanding portfolio and future acquisitions. It also guided a redesigned website structured around clear, industry-led user journeys and a suite of launch-ready marketing assets built to present a consistent, confident story across every touchpoint.
Our work with Luminultra extended beyond its core brand systems to include full-scale execution. Bā led concept development, onsite support and production for a hero brand video, supported the rollout with an integrated digital launch campaign at WEFTEC 2025, and delivered flexible marketing materials and templates for ongoing use.
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