bottleneck
Limited booth engagement at industry conferences.
service applied
Trade show marketing + multi-channel campaign.
breakthrough
Award-winning engagement strategy with record-high click-through rates.
MentorAPM needed to make a bigger impact at WEFTEC, one of the water industry’s most important conferences.
They knew they had a compelling asset management solution, but they faced a common trade show challenge: how to attract attendees, spark genuine interest and turn foot traffic into real leads.
Client
MentorAPMIndustry
Water asset management softwareDuration
1 month
approach and execution
Bā brewed up a strategy designed to jolt awareness at the conference.
Using coffee as a creative hook, we developed an integrated campaign that activated MentorAPM’s message across every channel.
- Campaign Creative + Booth Strategy: Tied together booth signage, branded coffee cups and an on-site giveaway to create a bold, interactive experience.
- Pre- and Post-Show Email Marketing: Designed emails to build anticipation and sustain momentum, with record-breaking click-through rates.
- Social Media + Landing Pages: Extended visibility and generated buzz with engaging digital touchpoints before, during, and after the show.
This high-energy campaign turned heads and turned booth visits into lasting brand impressions.
1 Award
“Standout Exhibit” at WEFTEC 2023.
83%
Boost in email click-through rate within the first hour.
YOUR FULL-SERVICE
water ally
Most agencies need time to catch up. We’re already in the current with you.
With full-service marketing and deep water expertise under one roof, Bā helps brands break through bottlenecks and find their flow.
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