bottleneck
A bold "moonshot" mission and innovative culture needed a powerful visual story to attract top talent
service applied
Corporate branding video production
breakthrough
A video capturing Vandstrom's bold mission and unique culture
Vandstrom, driven by a "moonshot" mission to revolutionize separation science through biotechnology, recognized the critical need to attract the brightest minds to achieve their ambitious goals.
With a clear vision, Vandstrom sought a powerful visual to demonstrate their collective pursuit of the unprecedented.
Client
VandstromIndustry
Biotech + separation scienceDuration
Two months
approach and execution
Bā Agency's creative department partnered with Vandstrom to produce a corporate branding video designed to tell their story, capture their pioneering spirit and serve as a magnet for top talent.
To convey a "moonshot" mission, our approach focused on collaborative creative direction, skilled production and streamlined project management to produce the finished product.
- Core Narrative Development: Collaborated closely with Vandstrom to define the central story of their mission, values and the impact they aim to make.
- Visual Storytelling: Designed a visual strategy that captured their innovative culture, highlighting their cutting-edge work and collaborative environment.
- Talent Attraction Focus: Tailored the video’s messaging and visuals to resonate with top scientific and engineering talent, showcasing career opportunities and the chance to contribute to meaningful global challenges.
- Production & Post-Production: Managed the entire video production process, from conceptualization and scripting to filming, editing and final delivery, ensuring a high-quality, impactful result.
This project resulted in a powerful branding asset that effectively communicates Vandstrom’s vision, culture and commitment to solving global water issues, serving as a key tool in their talent acquisition efforts.
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