bottleneck
On a critical mission to provide safe water, sanitation and hygiene across the globe, Surge needed a strategic PR plan to amplify its reach and awareness.
service applied
Strategic PR planning & execution
breakthrough
Increased global awareness of comprehensive safe water and hygiene solutions in underserved communities
Surge for Water, a non-profit dedicated to bringing comprehensive safe water, sanitation, hygiene and menstrual health solutions to underserved communities, recognized the need for a PR team with deep sector expertise.
While their on-the-ground impact was profound, they sought to expand their voice and raise broader awareness for their mission.
Client
Surge for WaterIndustry
Non-profit sectorDuration
12 months
approach and execution
To effectively elevate Surge for Water's mission and solutions, our approach focused on leveraging strategic public relations to tell their compelling story.
- Tailored PR Strategy Development: Crafted a comprehensive public relations plan aligned with Surge’s global mission and awareness goals.
- Key Messaging & Storytelling: Developed powerful narratives around their safe water, sanitation, hygiene and menstrual health programs, highlighting the direct impact on communities.
- Media Outreach & Placement: Targeted relevant media outlets (e.g., environmental, development, humanitarian, water industry publications) to secure impactful coverage.
- Thought Leadership Positioning: Positioned Surge for Water’s leadership as experts in global WASH initiatives, sharing insights on challenges and sustainable solutions.
- Impact-Driven Content Support: Collaborated on content (e.g., press releases, articles, reports) that showcased project successes and the urgency of their work.
This strategic PR partnership helped bridge the gap between their impactful work and the global audience, inspiring greater support and understanding.
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