Boeh Agency (Bā) is a full-service marketing agency built exclusively for the water industry. We’re more than a vendor—we’re your partner and advocate.

We get the pace and pressure behind today’s water brands, and we’re all in.

Our team brings sharp strategy, creative firepower and deep sector know-how to help organizations like yours grow with clarity and confidence.

woman-owned business

As a WBENC-certified agency, Bā brings bold ideas and diverse perspectives to the table. We’re grounded in community and purpose, and we’re driven to create work that opens doors by reflecting the people it’s built for.

who WE SERVE

Bā teams up with water brands across North America and beyond. From public utilities to nonprofits and global manufacturers, we’ve seen it all. Our clients move with purpose, and they count on Bā to help them turn big goals into real traction.

meet the crew

Smart, kind and seriously good at what they do. The Bā Crew brings together industry knowledge, marketing chops and a shared belief in the power of good work.

Beth Boeh

President + CEO

Beth founded Boeh Agency in 2012 to tell the water industry’s story in smarter, more strategic ways. A former client turned agency lead, she brings heart, hustle and deep industry ties to every project. When she’s not workshopping ideas, she’s deep in a book, in the garden or chasing her 3 pups around the yard.

Sarah Courtright

VP, Integrated Marketing + Communications

As a third-generation water professional, Sarah grew up in the water industry. With 20+ years in the space, she blends strategy, storytelling and sector expertise to craft communications that connect and deliver. Outside the office, she’s a Great Lakes-loving, OG plant collector, with a passion for puzzles, coffee and travel.

Megan Fenstemaker

Operations Director

Megan has spent 20+ years in water and wastewater, translating technical complexity into operational excellence with a human touch. She’s also a proud tap dancer, one of seven siblings, and a fan of joyful chaos during the holidays.

Kate Johnson

Creative Director

Kate is a globally experienced creative with a knack for turning complexity into design that works. Her style? Smart, strategic and built to resonate. She recharges by exploring architectural gems and traveling with her family.

Rio Herbik

Digital Marketing Manager

Rio blends tech fluency with creative spark to build digital experiences that convert. She’s data-driven, curious and ready to dive in headfirst as the agency’s resident mermaid. Remote-first and always adventuring, she lives for crushing PRs in the gym, recipe testing and the occasional pun.

Christopher Staten

Brand Strategist

Chris fuses storytelling with strategy, helping brands find their voice—and use it with impact. He also moonlights as a radio host and lives for mountain trails, Colorado sunsets and Monday night vinyl.

Catherine Taylor Duke

Operations Manager

Catherine brings process savvy and global perspective to the table. She’s part strategist, part systems thinker, and all-in on team success. She’s happiest cooking spicy food, color-coding spreadsheets or dreaming up her next trip abroad.

Megan Sweat

Public Relations Manager

Megan’s PR background spans national brands and public institutions. Her superpower? Turning data and insight into stories worth sharing. When she’s off the clock, she’s on the water with her husband, son and two dogs.

Gena Fiegel

Strategic Account Manager

With 20+ years marketing water and sustainable tech, Gena helps organizations strategically tell clear, compelling stories that spotlight the impact of clean, reliable water. She sees water production and water quality as the yin and yang of operations, each essential and equally worth celebrating in the communities
they serve.

Off the clock, Gena is often exploring small towns, farmers markets and hidden gems across the United States. She brings the same thoughtful curiosity and eye for connection to her travels that she brings to every project she leads.

Karen Losee

Strategic Account Manager

Karen combines marketing know-how with water industry depth, bringing strategy and execution together to help clients grow with purpose (she’s so dedicated that she obtained a water treatment operator license in California). She’s a kombucha-making, road-tripping water pro who’s always up for mentoring the next generation.

what fuels
OUR FLOW

Our values run deep. They guide how we show up for each other, and how we serve our clients.

Talk to a member of our team

Make Waves Together

We embrace diverse perspectives and lift others up, working with clients to build solutions that drive shared success.

Champion with Care

We champion people, planet and water with integrity and respect, because leading with care creates impact that matters.

Deliver Clarity

We prioritize thoughtful, actionable strategies over perfection - delivering impactful solutions with clarity, agility and focus to build momentum for brands.

Lead the Curve

We stay curious and adaptable by anticipating trends and delivering fresh ideas that help our clients thrive in a dynamic industry.