news

It’s been a big start to the year here at Bā. We’ve been traveling, speaking, publishing and supporting incredible clients doing important work in water. We’re feeling the momentum—and the meaning—of our mission more than ever. Here’s what we’ve been up to lately and...

I recently received these words in an email from a prospective client: “Everyone I have contacted in the Water Industry who has worked with you and your team has given you positive reviews. That is impressive in the marketing space.” I can’t stop thinking about this...

I’m pretty sure I’m not the only one who has occasionally questioned whether the work I’m doing in the world is meaningful, making a difference. And while I love marketing, my team and I aren't actually creating technologies that empower access to clean water; we are...

Spring is in the air and we know what that means for water: conference season is in full swing. Around here that looks like trade show booth development, securing articles and editorial meetings, launching new websites and, of course, strategic planning to ensure our...