Anchored by a bold new brand identity, the announcement brings deeper expertise, new service offerings and a more integrated approach to moving water brands forward.

These weren’t crafted in a vacuum or pulled from a branding playbook. They emerged through real conversations, hard-earned experience and a deep desire to do things differently in an industry that matters deeply to us.

Bā adds Sarah Courtright, bringing 20+ years of water industry expertise to lead integrated marketing for clients.

Bā achieves WBENC certification: As a women-owned marketing firm, we empower clients and foster a more balanced water economy.

To support Aqua Membranes' expansion + lead generation objectives, we crafted a strategy to showcase their technology's tangible benefits. This initiative produced a clear, measurable value proposition for potential clients.

We helped Mustang build a communications foundation from the ground up - equipping them with the tools, strategy and confidence to engage their stakeholders in a way that truly lives up to their promise of being Second to None.

Using coffee as a creative hook, we developed an integrated campaign that activated MentorAPM’s message across every channel. This high-energy campaign turned heads and turned booth visits into lasting brand impressions.

This project resulted in a powerful branding asset that effectively communicates Vandstrom's vision, culture and commitment to solving global water issues, serving as a key tool in their talent acquisition efforts.

In 2025, we partnered with ambitious water brands during moments of growth, change and opportunity. Here are some of the standout PR moments that defined the year.

Whether you’re introducing new technology, responding to regulatory shifts or entering a new market, effective public relations doesn’t just share your message. It shapes it.

Maximize ROI at water industry tradeshows. Learn crucial timelines for booth items, marketing materials + strategic messaging.

Marketing plays an essential role to shine a light on engineering expertise and clearly communicate the value of their creations.

Discover how Boeh Agency's comprehensive digital marketing audits reveal opportunities + drive ROI for water brands.

Conferences are busy, loud, and sometimes overwhelming. But they’re also where our sector’s momentum takes shape. In this issue of Watermarks, I’m reflecting on what keeps me coming back to ACE, WEFTEC, and beyond — and why these gatherings matter more than ever.

After months of momentum — launches, travel, WEFTEC, personal celebrations — we are finally catching our breath. Fall always brings that shift toward reflection and focus, and this year it feels especially needed.

From a bold brand refresh to a move across the state and a big showing at ACE25, this season has been all about momentum. Catch the latest updates, a personal note from Beth, and a gallery full of water-sector smiles.

It’s been a big start to the year here at Bā. We’ve been traveling, speaking, publishing and supporting incredible clients doing important work in water. We’re feeling the momentum—and the meaning—of our mission more than ever.