Strategic marketing for a product launch
bottleneck
Marmon Industrial Water and Ecodyne were facing a common challenge: launching their latest innovation with a strategy that would reach and resonate with key decision-makers in industrial operations.
service applied
Integrated marketing plan development and execution
breakthrough
Accelerating momentum with the successful launch of Ecodyne's Modular Cooling Towers. We positioned this innovative solution to demonstrate the clear business benefits of modular installation, building momentum for Marmon Industrial Water's customer base and new prospects alike.
We partnered with Marmon Industrial Water to introduce Ecodyne’s innovative approach to cooling tower maintenance and installation.
As their full-service ally, we worked to build a product launch plan that truly resonated with plant operations teams by directly confronting their pain points: minimizing downtime, avoiding costly mechanical upgrades and prioritizing employee safety.
Client
Marmon Industrial WaterIndustry
Industrial water treatmentDuration
1 year
approach and execution
As a knowledge partner with deep water + marketing expertise, we collaborated with Marmon Industrial Water to build a comprehensive strategy that would effectively communicate the benefits of Ecodyne’s modular cooling towers and inspire action.
To turn insight into impact, we focused on showcasing the product's efficiency and adaptability—empowering plant managers to break through barriers and prevent downtime during installation, replacement or maintenance.
- Integrated Marketing Plan Development: We created a clear roadmap for the product launch encompassing paid, earned, secured and owned media—turning unfocused direction into actionable clarity.
- Targeted Messaging: We developed clear + compelling messaging that emphasized the benefits of modular design, such as reduced downtime, ease of installation, enhanced safety + cost savings.
- Content Creation: We produced a range of marketing materials, including brochures, videos, and a campaign landing page, to support product education + adoption. Injecting creativity into your campaigns sparks undeniable engagement
- Digital Marketing: We implemented digital campaigns designed to boost visibility and grow sales pipelines, tailored to their goals.
- Public Relations: We secured media coverage in relevant industry publications to build awareness + credibility, delivering measurable outcomes.
This integrated approach delivered a coordinated and impactful launch, effectively positioning Ecodyne’s modular cooling towers as a superior solution in the market.
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water ally
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With full-service marketing and deep water expertise under one roof, Bā helps brands break through bottlenecks and find their flow.
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