Strategic marketing for a product launch
bottleneck
For their latest innovation, Marmon Industrial Water and Ecodyne required a focused launch strategy designed to reach and resonate with key decision-makers in industrial operations.
service applied
Integrated marketing plan development and execution
breakthrough
A successful launch of Ecodyne Modular Cooling Towers, demonstrating the clear business benefits of modular installation to Marmon Industrial Water's customer base and new prospects
Marmon Industrial Water, seeking to introduce Ecodyne's innovative approach to cooling tower maintenance and installation, partnered with Bā Agency.
Bā partnered with Marmon Industrial Water to develop a product launch plan that truly resonated with plant operations teams by directly confronting their pain points: minimizing downtime and reducing increased costs.
Client
Marmon Industrial WaterIndustry
Industrial water treatmentDuration
1 year
approach and execution
Bā collaborated with Marmon Industrial Water to build a comprehensive strategy that would effectively communicate the benefits of Ecodyne's modular cooling towers to the target audience and drive market adoption.
For a successful launch, we focused on showcasing the product's efficiency and adaptability, enabling plant managers to prevent downtime during installation, replacement or maintenance.
- Integrated Marketing Plan Development: Created an integrated marketing plan to define a clear roadmap for the product launch encompassing paid, earned, secured and owned media.
- Targeted Messaging: Developed clear and compelling messaging that emphasized the benefits of modular design, such as reduced downtime, ease of installation, enhanced safety and cost savings.
- Content Creation: Produced a range of marketing materials, including brochures, videos and a campaign landing page, to support product education and adoption.
- Digital Marketing: Implemented digital campaigns to generate leads and drive traffic to the campaign landing page.
- Public Relations: Secured media coverage in relevant industry publications to build awareness and credibility.
- Sales Enablement: Provided sales teams with the tools and resources needed to effectively sell the new product.
This integrated approach ensured a coordinated and impactful launch, effectively positioning Ecodyne’s modular cooling towers as a superior solution in the market.
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