Building a lead generation strategy by proof of concept
bottleneck
With new funding secured, Aqua Membranes needed a strategic plan to demonstrate the value of their advanced reverse osmosis technology to key decision-makers.
service applied
Integrated marketing strategy + campaign execution
breakthrough
Development of an industry-leading ROI calculator and campaign to promote its release
Upon securing Series B funding, Aqua Membranes, an innovator in reverse osmosis technology, was ready for aggressive brand awareness and expansion.
Their challenge was translating this momentum into a concrete lead generation plan that could effectively showcase their unique Printer Spacer Technology®.
Client
Aqua MembranesIndustry
ManufacturingDuration
1 quarter
approach and execution
To support Aqua Membranes' brand expansion and lead generation objectives, we partnered to create a strategy that highlighted their technology's tangible benefits.
The ROI Clarity Calculator removes doubt by delivering the most accurate, verifiable cost savings for premium RO solutions, giving decision-makers the proof they need to invest with confidence.
- ROI Calculator Campaign Design: Developed a multi-faceted campaign specifically to promote their proprietary ROI Clarity Calculator launch.
- Feature-Benefit Messaging: Clearly articulated the calculator’s unique capabilities and how it could accurately assess energy and cost reductions for operations teams.
- Digital Advertising: Launched the campaign across relevant digital channels to reach target audiences, drive calculator usage and generate qualified leads.
- Public Relations Strategy: Delivered a press release to announce the calculator’s launch to industry publications reaching Aqua Membranes’ ideal client-base.
This strategic initiative transformed their innovative solution into a clear, measurable value proposition for potential clients.
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