bottleneck
Low North American brand visibility stalling acquisition goals
service applied
Strategic PR + brand amplification
breakthrough
Awareness boost and acquisition by Badger Meter
Bā Agency cleared the path with deep water industry knowledge and a comprehensive marketing approach, culminating in Syrinix’s successful acquisition by Badger Meter.
Syrinix, a UK-based innovator in intelligent water monitoring solutions, aimed to expand into the North American market and attract investors for potential acquisition. Despite their technical expertise and proven solutions, they faced a bottleneck in reaching key decision-makers—limited brand visibility was holding them back.
Client
SyrinixIndustry
Water leak detectionDuration
Three-year integrated engagement
approach and execution
To elevate Syrinix’s profile in the water sector and accelerate acquisition momentum, we delivered a multi-pronged strategy.
This combination not only built buzz, it sparked real results.
- Strategic PR + Thought Leadership
Positioned key Syrinix voices in industry media with tailored pitching and article placements. - Trade Show Activation
Boosted visibility at major water events with high-impact messaging, key collateral and booth engagement tactics. - Targeted Social Campaigns
Amplified reach and drove recognition among key audiences online.
100%
Brand acquisition
96%
Growth in media coverage
490%
Increase in post impressions
YOUR FULL-SERVICE
water ally
Most agencies need time to catch up. We’re already in the current with you.
With full-service marketing and deep water expertise under one roof, Bā helps brands break through bottlenecks and find their flow.
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