Yet another WEFTEC is behind us – whew! – and 2023 did not disappoint. Post-show reviews of the largest US water conference have been overwhelmingly positive; great networking, solid leads, excellent attendance.
It was a fun time with colleagues and friends from over the years – check out my LinkedIn for pics – but it was also a milestone in how we’re able to serve our clients. This month, I was thrilled and more than a little proud to introduce our strategic marketing director, Sarah Courtright, to clients who hadn’t yet met her. In turn, she introduced me to some new folks as well. Sarah’s insight and connections built on 20+ years of water-industry marketing, communications, international sales and business development, have already been an advantage for our clients as they – and we – continue to grow. Sarah is helping us expand our services, including more comprehensive strategic support and water utility communication. More to come on that in 2024!
Behind the scenes, our powerhouse PR duo Tori Andrews and Greer Hackett had worked diligently in the weeks and months leading up to WEFTEC, securing editorial interviews and meetings for all of our clients who attended the show. Sitting down one-on-one with industry editors provides our clients an opportunity to share news and updates about the technologies and services that are poised to change the way we manage, treat, and distribute water.
When sharing your story, strategy should drive your efforts. Whether you’ve already created your 2024 marketing plan and need support to execute tactics, or you need an experienced team to translate your business goals into a marketing plan to get you there, connect to see how we can help.
Happy planning,
