“Newsjacking” may sound flashy, but at its core, it’s a smart and timely way to join a bigger conversation—and make your brand more visible in the process. Done right, it positions your company as insightful and relevant. Done wrong, it feels tone-deaf or self-serving.
Here’s what water brands need to know about newsjacking—and how to do it well.

Generative AI is changing how people gather information — and for niche sectors like municipal and industrial water, the stakes are especially high. When operators, engineers and procurement teams turn to AI tools for clarity, the quality of your content directly shapes what they see.

Whether you’re introducing new technology, responding to regulatory shifts or entering a new market, effective public relations doesn’t just share your message. It shapes it.

Learn what editorial meetings are and how Boeh Agency uses this tactic at water industry events to secure editorial coverage.

Uncover the answer to the question, “What is Earned Media?” and discover why it’s valuable to gain exposure in the water industry.